Vanity Fair has different categories for each type of news. When most people hear "Vanity Fair", they instantly think of celebrity gossip or just another fashion magazine. Vanity Fair has 3 different categories: Hive, HWD, and Vanities. Each different category is based on different things that appeal to different audiences.
The Hive consists of stories based on business, politics, technology, and the players. This is Vanity Fair trying to prove that they are more than just a gossip news source. This would appeal to more of a young adult and middle aged crowd. Young adult because they can be more influenced by the new's point of view rather than middle aged adults. Young adults are still trying to decide where they stand on the political spectrum, especially when they are a teenager because that is when most people start to become more involved with politics. I mention middle aged adults because of the business part of the Hive. This also has to deal with politics, but it goes more in depth with some topics than just straight up opinions.
The HWD consists of stories based on movies, tv, awards, and reviews. This is mainly directed towards young adults because young adults fit more into the crowd of people who would go to a movie rather than middle aged adults. When you go out to the movies, you are more likely to see young adults and teenagers on dates, or just going with friends, rather than seeing a group of forty-year-old moms going to go see a chick flick. Young adults are more likely to be up to date with the gossip of movies or tv shows and they are more likely to watch award shows rather than any other group of individuals.
The Vanities is the part of Vanity Fair that really focuses on the celebrity gossip. This is more directed young adults for many reasons. One reason may be that young adults are more likely to be up to date with their favorite celebrity. Young adults, especially teenagers, feed on gossip, and that is what this part of Vanity Fair is all about. Teenagers want to know what their favorite actors or musicians are up to so they feel in the loop. Middle aged adults really do not care about the celebrity gossip. For instance, I am always keeping up to date with Cole Sprouse and when I tell my mom something about him, she normally says, "Well good for him!" and we continue with the old conversation. The reasons for the middle aged adults to not care about the celebrity gossip is either because the celebrity is just pulling a publicity stunt so they can become more famous, or it is because they do not know that certain celebrity. This is directed towards young adults and teenagers because this age group feels like they have a connection with some of these famous people, especially if they have been a follower of that particular person since "day one". Middle aged adults will most likely not feel this way towards a celebrity in today's world. Vanity Fair covers the celebrities that are more directed towards the new generation of individuals. Middle aged adults may be looking at Rolling Stone for their famous people.
Vanity Fair is more directed towards the young adult crowd rather than the middle aged group. The middle aged adults, may want a better news source that focuses on just the important stuff instead of also focusing on celebrity gossip like this news source does. Young adults love this type of news because it is mainly gossip, and what young adult/teenager does not like gossip?